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Marketing Management (13th Edition) - Phil Kotler

Marketing Management (13th Edition)

Marketing Management (13th Edition)

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targe... قراءة الكل
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